They always say not to judge a book by its cover, but when it comes to beauty products, pretty packaging is starting to play an even more important role. In our social media–obsessed world, a serum or ...

There's a reason that pretty beauty packaging makes you happy and want to use it time after time. Here's why neuroscientists say we're drawn to it. Our editors independently select these products.

Pretty packaging, tissue, ribbon, and a brand logo is the e-commerce equivalent of an eye-catching storefront. There was a time when a cardboard box was just a simple brown vessel in which to mail ...

We know Apple makes some of the prettiest packaging you’ll ever find wrapped around electronics, but it’s really just trash when you’re done with it. Samsung has found a terrific way to make its ...