The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the challenges of monopolizing complementary, or add-on, products. HP's case, ...
Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study in the Journal of Consumer Research. Authors Marco Bertini (London Business School), Elie Ofek ...
Add-on features are all the rage in electronic products. But are they actually handy or just embody bells and whistles? What’s their hardware and software cost? And more importantly, do they serve an ...
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