Company Aims to Transform How Brands Engage Consumers to Try Their Products, Leveraging Precise Targeting and Closed-Loop Measurement Swish, the pioneer of programmatic product trial, has closed a ...

Abeo has worked with beauty brands like Sephora, Glossier, Chanel. Sampler, which provides a product sampling platform for a variety of consumer packaged goods (CPG), has acquired beauty industry ...

Amazon has deployed yet another strategy designed to stay fresh in the shopper’s mind — free, targeted samples delivered to their doorstep. The samples are “like Amazon’s product recommendations, but ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

Whistl has acquired Relish, a FMCG product sampling specialist, from Kin and Carta. Established in 2011, Relish and has grown to be a leading product sampling agency that specialises mainly in the ...

Two years ago, Domino's had a serious problem. The product at the very core of its business was universally regarded as tasteless, and the only way to rectify the brand's image problem was to combat ...