Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let’s step out of the sandbox to create a perfect world of ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

It's strange when you first think about it: The two hottest trends in online advertising in recent years –- programmatic and native -- seem almost like opposites. Programmatic advertising is about ...

Programmatic native ads are now available on the BrightRoll Exchange, opening up access for advertisers beyond Yahoo’s owned-and-operated properties. “We’re offering all third-party RTB buyers access ...

The deal expands Verizon Media's native supply across its DSP and Native Marketplace. Native placements can be feed in-feed, in-stream or between articles. This builds upon existing deals with ...

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Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

Adverty has today announced the release of the world's first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world's largest ...

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced ...

Although native advertising is typically used for branding, it can provide results for direct-response campaigns. That was the goal for Microsoft Store – the software giant’s answer to the Apple Store ...