Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Data — a word that packs a punch but can be hard to define. Often, we use the word so loosely and generically that we fail to realize what data we need to collect from our fields. For decades, the ...

Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted promotions. A customer deemed “high-value” may receive fewer incentives, ...

Dramatic cuts at the U.S. Department of Education have left a “skeletal staff” at offices that oversee research and troves of education data, putting efforts to improve schools at risk, a coalition of ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

A Data-Based Assessment of Research-Doctorate Programs in the United States provides an unparalleled dataset that can be used to assess the quality and effectiveness of doctoral programs based on ...

Product managers and product marketing managers in search of a more analytical approach to enhance the success of their product portfolios Organizational leaders seeking analytical frameworks to ...