If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...

Add Yahoo as a preferred source to see more of our stories on Google. Last year marked the 75th anniversary of Puma, one of the world’s largest sportswear brands and one-half of one of the most ...

March 5 (Reuters) - Billionaire Mike Ashley's Frasers has become the second-largest shareholder in sportswear brand Puma ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and ...

Puma on Thursday unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details shared with ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

The deal would also make Frasers Puma’s second-largest shareholder behind the Pinault family.

There's no shortage of possible bidders for Puma, but a sale - if there is to be one - might not come until further down the road. That's because the focus for the Puma brand might be centered more on ...

German sportswear maker Puma on Thursday reported a loss in its fourth quarter amid weak sales. The firm also issued a fiscal ...