Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Summertime in Maine means outdoor marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.