Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

Consulting firms provide professional services to businesses. There is a lot of competition among consulting firms to secure and maintain clients, and many factors that lead a client to select one ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

In the context of our increasingly disrupted, globalizing, and multicultural world, leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

A reader posted a comment asking about a statement I made recently to the effect that SWOT (strengths-weaknesses, opportunities, threats) analysis is seldom done correctly. Given that the tool is so ...

When people begin to take an interest in their investments, most of them believe one of two things about stock analysis and selection; either that it is a kind of mystical art, best performed by those ...

SWOT is a handy mnemonic to help corporate planners think about strategy. It stands for Strengths, Weaknesses, Opportunities and Threats. What are an organisation's SWOTs? How can it manage them in a ...