The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

Every Franchisor is looking for ways to generate good quality enquiries and leads for selling greenfield (new) and existing franchises, but many Franchisors are still using reactive marketing ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The primary difference between proactive and reactive ...

If you run a business and you’re looking for something to invest in, damn near every decision maker will ask every time for a strategy that is proven to be successful, particularly in marketing. A ...

No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to close business and profit margins are thinner ...

Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile. Annual plans have given way to quarterly plans that usually end up getting scrapped for ...

As brands race to stay culturally relevant, some are willing to risk it all—including public goodwill—for a seat at the viral table. The latest example? ColdplayGate, a trending local scandal ...

In an effort to accelerate his vision of a “reactive advertising” marketplace in which ads become a form of entertainment content that consumers proactively engage with, think about and then compete ...

Last week, I had the pleasure of sitting in one of the best meetings I've ever attended, with some of the smartest marketing and business development professionals I know (and I'm not just saying that ...

Accenture has announced it will be acquiring independent Australian ad agency Reactive. The buy will help the company, which has IT roots, to expand its marketing arsenal and offer clients more ...

MELBOURNE, Australia--(BUSINESS WIRE)--Accenture (NYSE:ACN) has entered into an agreement to acquire Reactive Media Pty Ltd (Reactive), one of Australia’s largest independent and multi-award winning ...