Today’s shoppers have no shortage of buying options. No longer limited by their location, they have access to limitless opportunities at a global scale right from their mobile devices. Mastercard’s ...

– Repeat customers make multiple purchases from a business over time. – They are essential for sustainable business growth as they tend to spend more and are less expensive to retain than acquiring ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

In today’s competitive retail landscape, attracting customers through clever merchandising or appealing promotions is only ...

There is an oft-quoted statistic in business that it costs six times more to create a new customer than it does to keep one. Why is that? Well, there is no doubt that getting new customers definitely ...

Rewards programs work. In our customer service research (sponsored by Amazon Web Services), we asked more than 1,000 consumers, “How important are customer reward programs (points, rewards, coupons, ...

In the dynamic world of restaurant ownership, leveraging technology is pivotal to fostering customer loyalty and driving repeat business. Here are five effective strategies using advanced POS ...