Customer relationship management (CRM) software company, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, said Ryan Wyatt, president at Polygon Labs ...

Salesforce Marketing Cloud’s Loyalty Management provides the scalable foundation for earning and redeeming loyalty across every touchpoint. Airship powers the mobile-first customer experience, ...

Customer relationship management (CRM) platform Salesforce said Wednesday it’s expanding its client services to include management of non-fungible token (NFT) loyalty programs. According to its ...

Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced an expanded relationship with IHG Hotels & Resorts (NYSE: IHG, LON: IHG), one of the world’s leading hotel companies with more than 6,000 hotels ...

Maintaining a close relationship with customers is a challenge facing all retailers, but one that is more difficult in some product categories than others. Take footwear, as a prime example. Unless ...

LONDON--(BUSINESS WIRE)--Once primarily the domain of small and midmarket companies, Salesforce marketing automation tools have become a top priority for larger U.K. enterprises intent on cultivating ...

New strategic alliance enables marketers to activate mobile-first customer loyalty programs Today Merkle, dentsu's leading customer experience transformation consultancy, announces a new agreement ...

Merkle, dentsu's customer experience transformation consultancy, has partnered with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer loyalty experiences in ...

“A mobile-first loyalty approach has become an imperative for marketers looking to create signal-based experiences amongst modern consumers who are constantly on the move,” said David Novak, Global ...

Today Merkle, dentsu's leading customer experience transformation consultancy, announces a new agreement with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer ...