Customer relationship management (CRM) software company, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, said Ryan Wyatt, president at Polygon Labs ...

New strategic alliance enables marketers to activate mobile-first customer loyalty programs Today Merkle, dentsu's leading customer experience transformation consultancy, announces a new agreement ...

Customer relationship management (CRM) platform Salesforce said Wednesday it’s expanding its client services to include management of non-fungible token (NFT) loyalty programs. According to its ...

Maintaining a close relationship with customers is a challenge facing all retailers, but one that is more difficult in some product categories than others. Take footwear, as a prime example. Unless ...

Lyft Business has employed Salesforce's Pardot and Sales Cloud solution to help drive customer engagement and loyalty. Salesforce Pardot and Sales Cloud provides Lyft Business with a single platform ...

Concept: Salesforce has rolled out a Rebate Management solution to assist companies in automating, scaling and leveraging AI-enhanced observations for their rebate programs. Companies selling through ...

LONDON--(BUSINESS WIRE)--Once primarily the domain of small and midmarket companies, Salesforce marketing automation tools have become a top priority for larger U.K. enterprises intent on cultivating ...

Merkle, dentsu's customer experience transformation consultancy, has partnered with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer loyalty experiences in ...

“A mobile-first loyalty approach has become an imperative for marketers looking to create signal-based experiences amongst modern consumers who are constantly on the move,” said David Novak, Global ...