As the owner of a small business, you probably don't have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising ...

Strategic planning is important to an organization to define values, create a cohesive visions, chart a direction and set goals for future growth. The process begins with statement of company vision ...

Two years ago in Army Sustainment magazine, I wrote about changes to our operational environment and the necessity of preparing to set a theater for a regionally aligned, rapidly deployable force. I ...

The following is reprinted with permission from AchieveIt.One of the six reasons why hospital strategic plans fail is lack of focus. Hospital executives typically pile on objective after objective, ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

The UAB School of Optometry is committed to understand, preserve, restore, and enhance vision, eye health, and quality of life. The mission of the UAB School of Optometry is to educate optometry ...

The following is reprinted with permission from AchieveIt.One of the six reasons why hospital strategic plans fail is lack of focus. Hospital executives typically pile on objective after objective, ...