Whatever the old adage might warn, there is a bit of merit to judging a book by its cover — if only in one respect. Consider the blurb, one of the most pervasive, longest-running — and, at times, ...

For the novelist Rebecca Makkai, writing blurbs had become nearly a full-time job. She explains why blurbs matter — and why she’s taking a break. By Rebecca Makkai Rebecca Makkai is the author, most ...

An announcement from Simon & Schuster’s publisher left the literary community wondering whether blurbs, the little snippets of praise on a book jacket, are all they’re cracked up to be. By Elisabeth ...

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. Within weeks of each ...

Some in the book industry have already begun exploring automation of its pitches to readers. We took this functionality for a test drive “Blurb writing is a mini art form,” Iris Murdoch once wrote in ...

The publishing industry could look different in the future — the culprit: shifting thoughts toward book blurbs. If you have held a book before, most likely you have read or at least seen one. They ...