“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Search is changing. Have you noticed how search engines now serve ready-made answers in their search results? You don’t even have to click through to a website—Google has found everything for you.

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. The explosive rise of ChatGPT and other generative AI tools has ...

The content economy is in trouble. AI crawlers read websites, summarize information, and offer answers without sending users to the original source. The result? A dramatic drop in traffic from AI ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...