A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...
The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles used by ...
A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...
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