You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

LEGO SMART Play is weird, silly, and daft, both as a concept, and with its ultimate execution, but needs to grow from its initial ideas.

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets? Reading time 3 minutes Whenever Lego has added tech into its brick ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

On The Vergecast: The computers in our toys, the AI future of productivity, and your very old e-readers. On The Vergecast: The computers in our toys, the AI future of productivity, and your very old e ...

Matthew is a journalist in the news department at GameRant. He holds a Bachelor's degree in journalism from Kent State University and has been an avid gamer since 1985. Matthew formerly served as a ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...