Sony and TCL announce TV business partnership
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Sony Group (SONY) plans to spin off its TV and broader home entertainment hardware business into a global joint venture with China’s TCL, which will have majority control. Under a memorandum of understanding,
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Sony is selling off its legendary TV division to TCL – what does this mean for Sony cameras?
Sony has shocked the industry by announcing a deal with TCL for its TV arm – but should Alpha users be worried?
While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.
Sony is diluting its home entertainment business by selling a 51% stake to TCL, forming a new global joint venture for Bravia TVs and audio products amid declining margins and rising competition.
For customers, the partnership could make future Sony Bravia models more competitively priced while offering the same premium image quality.
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TCL is set to take over Sony's home entertainment business, and some customers are concerned about a lack of choice and lower quality products.