Success in business depends on identifying what your target customers need or want and creating a total package of benefits that meets these needs in a superior fashion to your competitors' offerings.

Today, every business should consider itself to be part of the hospitality industry. Whether you’re in a retail business, a service business or a manufacturing business, how you treat your customers ...

Have you ever thought of your brand as an emotion? The truth is your brand is much more than a name, product or service. For consumers, a brand is how people feel when they see your logo. It’s ...

You probably have had a negative experience with customer service at some point. Negative customer service experiences leave you with the wrong impression of the company and the customer service ...

Is there anything more frustrating than calling a customer service line, being bounced around from robot to human and back again, and having to explain your issue every time someone new is on the line ...

With the rapid explosion of artificial intelligence-powered solutions changing the customer service landscape, much has been said about technology and its role in improving the customer experience. It ...

If your customers were asked about the quality of your customer service, what would they say? Would they respond that your business offers superior customer value and superior customer support? The ...

Customer alignment, Customer experience, Customer centricity. Companies describe their focus on the customer in a variety of ways. Analysts talk about customer service as a part of an overall product ...

Delivering a premium customer experience has always been essential to financial services. But in today’s rapidly changing environment, financial institutions need to do more than maintain the ...