Black Americans constitute a population that is multicultural, regionally distinctive and often underrepresented in surveys. While most national public opinion surveys allow researchers to study ...

One of the claimed advantages of RBS surveys is their efficiency. Unlike RDD surveys, which rely on lists of potentially working telephone numbers, RBS surveys use lists of actual Americans. Despite ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Focusing on customers is critical to any business and, oftentimes, a manager’s compensation is based on improving customer satisfaction. But how do you make sure that you are truly measuring ...

This study reviews the Census Bureau’s annual economic surveys. Specifically, it examines the design, operations, and products of 11 surveys and makes recommendations to enable them to better answer ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...