The development of marketing strategies is a key part of a small-business owner's business plan that he prepares on an annual basis. Strategies are the actions the business owner intends to take to ...

Tactical planning involves determining the steps a business must take to reach the objectives developed through strategic planning. Contingency planning involves planning what a business will do if ...

Companies depend on robust marketing programs to achieve their goals. However, the success of any marketing initiative depends on how well you plan. Implementing marketing best practices in your ...

Media planning is a combination of art and science -- and whether you know it or not, it has been changing over the last few years. There are many traditional ways to create a media plan, but the ...

Managing air traffic safely and securely is a critical part of successful command and control operations. Keith Mwanalushi speaks to Dennis Miller, from Harris Corporation, to learn about the ...

As part of the Army’s efforts to eventually unify its tactical and enterprise networks, the service is developing three pilot technologies designed to simplify the planning and management of its ...

Lightweight interventions and bold public art brought new life and attention to Boston’s Rose Kennedy Greenway. (Photo by Mike Lydon) This is your first of three free stories this month. Become a free ...