Technology has accelerated and shaken up the traditional news cycle. People from around the world weigh in on current events through Twitter. Breaking news is mined from Instagram posts, tweets and ...

Douyin, the sister app of TikTok in China, has moved to curb “newsjacking”, an increasingly popular online trick of expanding influence by taking advantage of viral news stories, in the latest ...

“Newsjacking” sounds like a sinister term. Do not be fooled. The reality is that newsjacking has become a key tool in the arsenal of public relations professionals for increasing brand awareness and ...

In a recent 2022 survey from the New Statesman Media Group, newsjacking – brands aligning with current events or cultural issues – was chosen as the least unethical marketing practice, meaning it was ...

Richard L. Gruner does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...