With a name like Threads, Instagram’s new spin-off could be mistaken as some sort of sartorial effort. But when the app officially debuted a few days ago, it was clear that the tech giant has ...

Threads app sees a spike in engagement, challenging social media norms a year after its launch. Monthly active users in the U.S. and U.K. on Threads soar, while competitor X's user base declines ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...