Jason Robert Keef clutches a baby doll, contorting his face into a series of expressions: shock, then excitement and finally bemusement. He pauses for a second before grinning widely into the camera ...

Videos where ordinary kids and adults unbox toys have taken the world by storm. YouTube's top earner last year was a 7-year-old! Are toy unboxing videos harmless fun, or an insidious marketing tool?

The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing strategy. So far the ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

Add articles to your saved list and come back to them any time. Don't let the name fool you. FluffyJet Productions is one of Australia's most formidable YouTube juggernauts. Run from a location in ...

Children around the world are currently trying to decide which toys to put on their Christmas list. Some browse catalogues for inspiration or look in toy shops and watch TV adverts, while others are ...

The global social media phenomenon of toy unboxing is causing concern for parents and other child welfare advocates. Now new research recommends regulation to address it. New research examining the ...