Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Of course I have to dip back into the business literature one more time. I really like the value proposition design tool. Stephen Abrams blogged about it a few months ago and it’s something we’ve been ...

This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a ...

And perhaps if you have a model that needs regards model of design and identify which buckets, identify the buckets and the customer segments potential value propositions and common examples to ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...