Carrie Goodman, real estate agent with Sotheby's International Realty in San Francisco, had a peculiar listing. Aside from odd furniture, the home had walls coated in a dark red hue that obfuscated ...

Staging a space makes it easier for someone to envision living in it. Virtual staging is a cost-effective way for landlords to market to a larger demographic of renters. Virtually staged photos are ...

There’s no question that staging adds value to a home for sale. According to the National Association of Realtors 2021 Profile of Home Staging, 82 percent of buyers’ agents said staging a home made it ...

Twin brothers and colleagues Daniel and Dave Duddingston knew a condo they were selling was a gem. It had a wood-burning fireplace, two crystal chandeliers and was just steps away from Loring Park in ...

Staging a home that’s up for sale is a go-to marketing tool that has been used for decades. Bringing in furniture, artwork and plants and decluttering rooms can help buyers picture themselves living ...

Emily Walling eyed an empty West Houston home that was soon to hit the market. Then, with the click of a mouse, she dropped a table and six wooden chairs into the dining room. Another click, and up ...

Forbes contributors publish independent expert analyses and insights. Jeffrey Steele has been a freelance writer for one-third of a century. When it comes to providing an ultra-realistic sense of a ...

Imagine scrolling through real estate listings and pausing, captivated — not just by a house, but by a feeling. The light, the layout, the ambiance — it’s almost as if you’re standing in that space.

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Staging a home that’s up for sale is a go-to marketing tool that has been used for decades. Bringing in furniture, artwork and plants and decluttering rooms can help buyers picture themselves living ...