Tiffany & Co. has its robin’s egg blue. Christian Louboutin shoes have blood-red bottoms. Barbie sports a striking magenta that, thanks to a Herculean marketing blitz for the upcoming movie, now ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies. Here is ...

A well-crafted visual brand plays an important role in attracting, engaging, and sustaining a connection with participants, donors, and prospects and can help you save precious time and money.

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

Pepsi’s iconic logo has remained unchanged for 14 years, but now the cola giant is stirring things up internally with a fresh logo and a revamped brand identity that debuted worldwide on 1st March ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...