Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

A generation raised saturated in technology may prove less impressed by innovation and more attentive to its consequences. If that instinct takes hold, the future may be decidedly retro ...

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...