SEATTLE — Uber is facing fresh criticism over its pricing practices after a new study claims the company has dramatically increased its profit margins by using AI-driven algorithms to raise fares and ...

Uber's decision to use AI to determine prices and driver pay could be the key to the ride-hailing company's financial ...

EXCLUSIVE: Riders in blue cities like Seattle, Los Angeles and New York are being hit hard with some of the highest rideshare prices in the nation, according to new data from Uber. The information, ...

New platform enables instant Uber fare estimates and Lyft price comparisons across multiple services in one search. Users who compare Uber and Lyft prices before booking save an average of 15-25% per ...