The NBA is increasingly using music-focused events and renewed brand collaborations to connect with fans as traditional merchandising like signature sneakers loses momentum. Rich Paul has pointed to ...

Add Yahoo as a preferred source to see more of our stories on Google. CORTIS was at NBA Crossover last night and we show you what you missed out from the boys’ performance, to them teasing their ...

Add Yahoo as a preferred source to see more of our stories on Google. The NBA Crossover fan festival is being held at the LA Convention Center. FOX 11's Geraud Moncuré previews the fun. She gave us ...

CORTIS was at NBA Crossover last night and we show you what you missed out from the boys' performance, to them teasing their second album, how they feel they've grown since they debuted and more!