If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Each year, more than 380 million metric tons of plastic is produced worldwide. Lego is responsible for 100,000 metric tons of it. This contribution to the annual total is, of course, the result of ...

Generations of kids have let their creativity run wild by playing with and creating things built out of plastic "LEGO" interlocking bricks. What were once fairly simple toys have spawned an empire – ...

STORY: Lego wants to build its environmental legacy. The toymaker said Wednesday (August 28) it was on track to replace fossil fuels used in making its bricks with more expensive renewable and ...

The interlocking LEGO bricks are probably one of the most versatile toys to come out of the 20th century, but aside from the Duplo larger-sized version for smaller kids, they don’t come in what you ...