Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better to images, videos and other ...

Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Have you ever been in this situation: you want to start a direct mail campaign, or plan your next tradeshow presence, or overhaul your website. But as soon as you sit down to work on it, creative ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

On Wednesday, March 2nd, the SEJ ThinkTank was joined by Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, to talk about visual marketing in 2016. This hour-long webinar was ...

Opinions expressed by Entrepreneur contributors are their own. It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online ...

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today?s consumers. And in our work with influencer marketing campaigns, as well as our consumer ...