Eliminate wasted ad spend Fix the frequency problem Break down platform silos Improve viewer experience (and brand perception ...

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

Cinema remains a high-impact advertising medium post-Covid South African cinema reach requires multi-circuit buying Cinema ...

And most brands don’t need more marketing. They need to decide what they stand for, and hold true to that long enough for it ...

Dentsu Influence, powered by CSA, brings media, creators, culture and PR into one integrated offering for modern brand growth ...

Over the past two years, viral clips, news headlines and TV series such as Adolescence have ensured much of the ...

Ahead of Prism’s official launch, Polygon is running a pre-launch competition from 13 April to 4 May 2026, giving SMEs ...

Most organisations are stuck in the 'pilot trap' The main barrier is poor data readiness, not technology Companies focus too ...

AI should enable discovery, not replace relationships The industry risks commoditising creators AI is scaling creator ...

Over the past two years, viral clips, news headlines and TV series such as Adolescence have ensured much of the ...

If you want to understand where culture is heading, follow the light, literally.   This April, LUMENOCITY transformed Cape ...

Optimise for user intent, not output volume Don’t automate inefficiency, fix the operating model first Use AI to allocate ...