PE's strategy of acquiring ecommerce-focused publishers is seeing diminishing returns amid search changes that ding affiliate ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go ...

H&R Block’s somewhat unconventional approach includes making relatable TikToks targeted at young adults more so than sharing ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...