The annual Thinkbox TV Planning Awards, run in partnership with Campaign, celebrate the most effective uses of TV and recognise the brilliant planning that lies at the heart of all successful ...
As TV+ evolves, measuring its true impact is becoming more complex. With campaigns spanning linear, streaming, and digital, advertisers face growing challenges in understanding reach and performance.
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. I’m not about to declare the ...
Markets outside of the top 50 delivered a 52.5 per cent share of local CTV impressions, while accounting for 33 per cent of the US TV population. Q4 delivered 29.6 per cent of local CTV impressions, ...
During their first unified NewFronts presentation, Walmart and Vizio pitched the scale and strength of a full-service offering that connects content to commerce within a single ecosystem. But the ...
For decades, the advertising industry fixated on the living room and linear television viewership. Connected TV then reshaped how audiences stream and engage with content at home and on second-screen ...
Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...
LG Ad Solutions has outlined its next phase for connected TV advertising at the 2026 IAB NewFronts, unveiling a new performance framework and a slate of product and content initiatives aimed at ...
At its 2026 IAB NewFronts presentation, LG Ad Solutions introduced Own the Outcome, a new framework designed to bring greater accountability to CTV performance. As streaming has evolved into a ...
“This is something I was not expecting, because we look at the moon every night and we see it as greys and whites and blacks,” Rogerson told CTV’s Your Morning on Tuesday. “We don’t see the greens and ...
Rather, his “fight” is with “Danielle Smith and the separatist UCP.” Former NDP leader Tom Mulcair, speaking to CTV News Channel, highlighted Nenshi’s “strong condemnation,” adding Lewis must bring ...
Electra and Dylan come face to face; Will is furious with his parents; Steffy throws down… ...
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