Google Analytics launched Scenario Planner and Projections under its cross-channel budgeting feature. The tools help advertisers plan budgets and monitor campaign pacing across channels, not just ...

What is your site trying to tell you? Conduct an experiment on your website to get the data you need for a strong website. In a world ruled by algorithms, SEJ brings timely, relevant information for ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

The new platform packages Salesforce’s AI and developer tools into a headless, API‑driven layer designed for software agents ...

One of our Austrian EMBA students was part of a environmental delegation that met up in Brazil.

Measure who they know, not just who they are. by Paul Leonardi and Noshir Contractor “We have charts and graphs to back us up. So f*** off.” New hires in Google’s people analytics department began ...

Google is pushing further into automation of the ad buying workflow, announcing that its demand-side platform, Display & Video 360 (Display & Video 360), is evolving into an AI-powered media buying ...

On April 11, our Sports Management program held its inaugural NFL Mock Draft Virtual Competition. Participating universities ...

With the first quarter of the year already behind us, here is a recap of all the accounting tech developments you may have ...

We360.ai, one of India’s fastest-growing SaaS startups, today announced the successful close of its $2 million funding round. The round was led by GSF with participation from SucSEED Indovation Fund, ...