Looking sleek and powerful, the RMCR is a callback to a motorcycle made 50 years ago - and a possible glimpse at an element of Harley's future. Back in the 1970s, Harley-Davidson faced a major ...

Harley-Davidson is launching a new brand platform called "ride" to refresh its image. The company aims to move away from a "too serious" and "dark" perception of its riders. New advertising will ...

While Harley-Davidson’s win in the King of the Baggers Championship last year capped off a monumental season of racing success, the bar and shield isn’t resting on its laurels for 2026. Far from it.

Motorcycle maker Harley-Davidson is emphasizing “fun and joy” in a new marketing campaign unveiled Thursday under CEO Artie Starrs, and investors seem to be responding. Shares rose 6.2%, although the ...

For about 30 years, Harold Morris loved riding motorcycles all over the United States. He rode a Harley-Davidson all over Western New York, rode to California and back three times, and proudly served ...

“We can confirm that some employees have been notified of a reduction in force that is impacting our global workforce,” a spokesperson for the Milwaukee-based motorcycle maker said in an email to ...

The Harley-Davidson Bagger World Cup will feature six rounds across North America and Europe, forming part of the standard MotoGP race weekend schedule. The cup begins in the United States before ...