Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users ...

AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from ...

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes ...

The Measurement Gap in B2B Advertising Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B ...

At this rate, Cavanagh added, Peacock will be on track to approach profitability for the first time next quarter. We like ...

When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about ...

I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling ...

Dive into AdExchanger's tv betting coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines ...

Dive into AdExchanger's Top Eleven coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Unity Audience Hub coverage for the latest updates, expert opinions, and analysis shaping the future ...