It’s never too late to inject purpose into your brand. But marketing can’t do it alone, says Jacqueline Babb, marketing consultant and IMC Academic Director at Northwestern University. Instead, your organization’s purpose needs to reach throughout your company, including stakeholders and decision makers. Hear how to infuse purpose into your organization with this clip from Jacqueline’s 2023 session at B2B Forum, or read the transcript now! For more ways to become a leader in your organization, j